100% Organic Cotton & Bamboo
Your skin absorbs what it touches. Everything else in your life is clean — your intimates should be too. PÜRA is the first luxury bikini brand built entirely from certified organic and bamboo fabrics.
The Truth About What You Wear
Most bikinis are plastic
Standard swimwear is 80–90% nylon or polyester — petroleum-based synthetics that trap heat, disrupt your microbiome, and leach microplastics directly onto your skin all day.
Your lymph nodes are listening
The groin and underarms are your body's most active lymphatic regions. What you wear there gets absorbed. Conventional dyes, formaldehyde finishes, and synthetic fibers don't belong there.
PÜRA is the answer
Every piece is 100% GOTS-certified organic cotton or OEKO-TEX bamboo. No elastane. No petroleum. No synthetic dyes near skin. Just what your body was designed to touch.
The Collection
The Río Set
100% Organic Cotton · Sand
from$68
The Alma Set
100% Bamboo · Sage
from$72
The Luna Brief
100% Organic Cotton · Clay
from$38
What We're Made Of
Grown without pesticides or synthetic fertilizers. GOTS-certified from soil to stitch. Breathable, soft, and temperature-regulating — the way nature intended intimate fabric to feel.
GOTS CertifiedNaturally antimicrobial, moisture-wicking, and hypoallergenic. Bamboo grows without irrigation or pesticides and biodegrades fully. Our OEKO-TEX certified bamboo is the softest you'll ever feel.
OEKO-TEX CertifiedNo polyester. No nylon. No elastane against skin. No azo dyes. No formaldehyde finishes. No PFAS. No microplastics. No petroleum derivatives. If it doesn't belong in your body, it doesn't touch it.
Third-Party TestedPÜRA Faces
Our faces aren't hired models — they're athletes, coaches, yogis, and health-conscious women who live the PÜRA standard. They wear it because they believe it. They post because they mean it.
Professional shoots. Real commissions. A platform that grows with you.
Creator Program
Seedling
20%
1K – 10K followers
Bloom
30%
10K – 75K followers
Radiant
40%
75K – 300K followers
PÜRA Face
50%
300K+ followers
How We Built This
Lock the brand & domain
Register purabikinis.com tonight. Set up @purabikinis on IG, TikTok, and Pinterest. Create the LLC in California via ZenBusiness or Clerky.
Week 1 · ~$200Find your supplier
Source a GOTS-certified organic cotton intimates factory on Alibaba. Request samples — test feel, stretch, and durability. Negotiate blind dropship in your branded packaging.
Week 1–2 · ~$300 samplesBuild the Shopify store
Launch on Shopify with UpPromote (affiliate tracking), ReCharge (subscriptions), and your first 3 SKUs. Connect supplier's dropship API or use ShipBob for buffer stock.
Week 2–3 · ~$600Recruit PÜRA Faces first
Use Phantombuster to scrape followers of @aerie, @parade, @skims. n8n + Claude API writes personalized DMs. Manychat sends the application link. Google Sheets tracks every lead.
Week 3 · $150/mo toolsFirst shoot day
Rent a pool house in Orange County ($400), hire a photographer ($400), bring 5 models. Shoot 4–6 weeks of content in one day. Models keep product and get their affiliate codes activated.
Week 4 · ~$1,200Launch with waitlist drop
Run a 7-day pre-launch waitlist. Send "Why your underwear is toxic" lead magnet PDF. Models post on launch day with their codes. First 100 orders ship within 72 hours.
Week 5 · Launch day